Created by Athletes for Athletes. BackTrack has positioned itself as a total digital news and media solution for South African Track & Field and other Running disciplines. Founded by Lehann Fourie, Adriaan Aldridge and Themba Madima in 2014, Backtrack has expanded from an idea to a diverse digital media and events company.


We take events, create awesome content and then make it accessible to literarily everyone. We are flexible enough to tailor services to maximise the exposure for any event. No matter big or small, we can handle them all. Our services include the following:

  1. Event Photography
  2. Event Videography
  3. Online Live Broadcasting
  4. Event Management
  5. Event Marketing
  6. Social Media Campaigning
  7. Event Branding
  8. Event Ownership and Licencing
  9. Corporate Advertising
  10. Documentaries