Backtrack was established in April 2014 and is a subdivision of EC Active (Pty.) Ltd to deal with all the media aspects in sports. Backtrack’s main focus is on video capturing and distribution to give athletes, coaches, parents and scouts a domain to go to watch and follow South African athletes. We also use social media and all other format of media as a vehicle to provide athletes with the exposure they deserve which also gives athletes the platform to display their talent to a constant live or online audience in South Africa and all over the world.
Backtrack not only films track and field competitions, road races and cross country events but also films functions, documentaries, an online show (Backtrack Uncut) and many more media focused events.
The Backtrack website gets approximately 31 300 visits a month and has been identified by Google as 1 of 500 fastest growing websites in RSA and we have also reached more than 1.6 million people on Facebook since we started (April 2014).